Hi! I'm Heidi. Design Lead specializing in B2B/B2C SaaS.
Hi! I'm Heidi. Design Lead specializing in B2B/B2C SaaS.
Craft.




















About me.
I’m a designer and design leader based in Tallinn, Estonia.
With 12 years of experience in tech, I have designed various SaaS products and brands at different scales and stages, helping to grow and empower both design and engineering teams.
I thrive in ambiguous environments, solving complex problems, connecting business and users.
Currently, as Head of Design at Qminder, I’m shaping the future of in-person service for US healthcare, local government, and B2B retail.
I’m always open to interesting freelance projects. Just reach out.
I’m a designer and design leader based in Tallinn, Estonia.
With 12 years of experience in tech, I have designed various SaaS products and brands at different scales and stages, helping to grow and empower both design and engineering teams.
I thrive in ambiguous environments, solving complex problems, connecting business and users.
Currently, as Head of Design at Qminder, I’m shaping the future of in-person service for US healthcare, local government, and B2B retail.
I’m always open to interesting freelance projects. Just reach out.
I’m a designer and design leader based in Tallinn, Estonia.
With 12 years of experience in tech, I have designed various SaaS products and brands at different scales and stages, helping to grow and empower both design and engineering teams.
I thrive in ambiguous environments, solving complex problems, connecting business and users.
Currently, as Head of Design at Qminder, I’m shaping the future of in-person service for US healthcare, local government, and B2B retail.
I’m always open to interesting freelance projects. Just reach out.

