Hi! I'm Heidi. Design Lead specializing in B2B/B2C SaaS.

Hi! I'm Heidi. Design Lead specializing in B2B/B2C SaaS.

Craft.

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About me.

I’m a designer and design leader based in Tallinn, Estonia.


With 12 years of experience in tech, I have designed various SaaS products and brands at different scales and stages, helping to grow and empower both design and engineering teams.


I thrive in ambiguous environments, solving complex problems, connecting business and users.


Currently, as Head of Design at Qminder, I’m shaping the future of in-person service for US healthcare, local government, and B2B retail.


I’m always open to interesting freelance projects. Just reach out.

I’m a designer and design leader based in Tallinn, Estonia.


With 12 years of experience in tech, I have designed various SaaS products and brands at different scales and stages, helping to grow and empower both design and engineering teams.


I thrive in ambiguous environments, solving complex problems, connecting business and users.


Currently, as Head of Design at Qminder, I’m shaping the future of in-person service for US healthcare, local government, and B2B retail.


I’m always open to interesting freelance projects. Just reach out.

I’m a designer and design leader based in Tallinn, Estonia.


With 12 years of experience in tech, I have designed various SaaS products and brands at different scales and stages, helping to grow and empower both design and engineering teams.


I thrive in ambiguous environments, solving complex problems, connecting business and users.


Currently, as Head of Design at Qminder, I’m shaping the future of in-person service for US healthcare, local government, and B2B retail.


I’m always open to interesting freelance projects. Just reach out.