My approach to design is systematic and data-driven. During a typical design project, I’ll start with the research. The aim is to understand the overall business strategy and the problems that derive from it.

Then I’ll come up with tangible pieces that can be solved by the design and engineering departments and converted into real business value. I’ll help you to set up clear KPIs when building a business case of UX. I’ll coach your product and design teams on the best methods and practices for measuring the impact.

I aim to give you and your business all the right knowledge and tools to be successful with a design-driven mindset.