"It's because I believe in the power of design."

Hi, my name is Heidi. I am 23 years old and I'm a passionate UI/UX designer. I believe in the power of design. My moto is: Do what you believe in and believe in what you do. I most definitely do and believe. My job is my hobby and my hobby is my job. Either way I'm lucky.

Lessons from a tech company to in-house

My experience includes working in a tech company and a digital agency. Currently I'm working as an in-house designer for Toggl. I have learned a lot from working with various projects and clients. Most important thing is communication. No matter where or who you work with. Design is not contract work. Design is partnership, it’s all about relationships. Most importantly - relationships from human to human. You need to understand each other and you need to collaborate.

What's next?

My next journey has taken me to discover Scandinavia. This fall I joined The Umea Institute of Design's interaction design program. UID gives me an opportunity to study and learn in one of the most collaborative environments in the world. Next chapter begins here...